Myntra
CREATIVES & CURATION
INTERNSHIPOVERVIEWAt my summer internship with myntra, I was a part of the creatives and curation team, which was responsible for coming up with the creatives for the main page of the app. Key visual posters, banners, prebuzz pages, carousel navigation sections were part of our deliverables. We were required to brainstorm about the various theme’s these pages were designed around, either sale wise or seasonal themes. Some of the key sales I got to work on were End of Reason Sale, Super Style up Days ( Back to Campus edition), Season Finale Sale, Pay Day sale and Myntra fashion carnival (monsoon edition). Creating visual languages that cater to a larger audience range across the country along with being chic and innovative is something I learnt. I also became very familiar with generating shoot images and design assets with midjourney, and the kind of descriptive prompts written to get desired results.
At I did all the projects for the duration of my internship were under the mentorship of Gauri Saxena (Associate director, Myntra) along with Samridhya Sidkar, Naina Thakur , Akshika Singh and Akanksha singh. I am so grateful to have had this opportunity to learn from such creative minds and contribute to something so big, bold and beautiful! Also, I wouldn’t have been able to get through the hectic workdays without my internship survival kit, my favourite colleagues: Manasi and Mehar <3 The coffee runs, meeting debriefs and arcade room breaks would never be forgotten!
Internship trio <3
The creatives Team
THANK YOU FOR READING ! THANK YOU FOR READING ! THANK YOU FOR READING ! THANK YOU FOR READING ! THANK YOU FOR READING !